Territories open — first come, first served

Partner with APON FEED.

APON FEED sells through distributors and dealers, and works directly with larger farms and commercial operations. We are appointing partners across Tripura and Assam now, and territories are allocated in the order applications reach us. Most are still open. Once one is taken it closes, and the next applicant is told so.

If your subdivision is one you want, the useful thing to do about it is apply today rather than next season.

Apply for your territory
APON FEED→Distributor / Dealer→Farmer

  • Demand built with you

    Farmer education, WhatsApp groups, digital content and field engagement create pull, instead of leaving the dealer to push alone.

  • Defined territories

    Partners are appointed with a clear working area, so you can invest in a market without competing against your own supplier.

  • Technical backup

    Feeding guidance and problem-solving support for your farmers, so a query does not turn into a lost customer.

  • A full-cycle range

    Six grades from hatchery to table size means a farmer can stay on APON FEED through the whole cycle rather than switching mid-crop.

  • First refusal on poultry

    Poultry feed is in development. Dealers already stocking the aqua range get first refusal in their territory, on the same terms.

  • Consistent supply

    Production is planned against the network rather than ad hoc, so a dealer can commit to a farmer with confidence.

How a territory is allocated

One dealer at a time in a working area. That is what makes a territory worth investing in — you are not competing against your own supplier — and it is also what makes the order of applications matter. The first workable application for a subdivision is the one we take forward.

Workable means you can reach the farmers in that area, hold some stock and talk to people about feeding rather than only about price. It does not mean the largest applicant wins, and it does not mean a deposit buys a place in the queue. We do not take money to hold a territory, from anyone, at any stage.

If your area is already appointed we will tell you straight away rather than leave you waiting, and we will say when we expect to look at neighbouring areas.

See which territories are open
  • First come, first servedTerritories go in the order applications arrive, not by who negotiates hardest.
  • Apply before the seasonStocking season is when a territory is worth having. Applying during it is late.
  • No holding depositsWe do not take money to reserve an area. Anyone asking you for that is not us.
  • A straight answer either wayIf your area is gone you will hear so quickly, with what else is open nearby.

Apply

Apply for your territory.

Tell us your district and the volume you expect to move. We answer every application, and we answer them in the order they arrive — so the sooner yours is in, the better placed you are for the area you want.

See where we already reach and which territories are still open: Fish feed across Tripura Fish feed across Assam

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